The song was introduced in the musical The Roar of the Greasepaint – The Smell of the Crowd, which struggled in the United Kingdom in 1964 and then made a tour of the United States later that year. In 1964 Shirley Bassey recorded the song and released it as a single, however it failed to chart. Recorded by Tony Bennett, "Who Can I Turn To?" became a hit, reaching number 33 on the US pop singles chart and the top 5 of the Adult Contemporary chart. So fuelled, the musical arrived on Broadway for a successful run, and the song became one of Bennett's staples. He later re-recorded the song as a duet with Queen Latifah in 2011 on Duets II and with Gloria Estefan for his 2012 album, Viva Duets.
Who can I turn to When nobody needs me? My heart wants to know and so I must go Where destiny leads me With no star to guide me and no one beside me I'll go on my way and after the day, The darkness will hide me
And maybe tomorrow I'll find what I'm after I'll throw off my sorrow, beg, steal or borrow My share of laughter
With you I could learn to With you on a new day But who can I turn to if you turn away?